Group Sales - Trifecta Management Group

Build sales through proper personnel hiring & training, necessary software selection & setup, pragmatic programs & packages, and consistent goal setting & accountability.

Our Services

Team Development

Build a successful sales team to crafting precise job descriptions, establishing a clear office structure, designing competitive compensation plans, and conducting thorough candidate interviews. However, the journey doesn’t end with hiring. Continuous support and professional development are essential to foster team growth, enhance skills, and ultimately drive increased event revenues.

Software Implementation

Streamline the management of incoming and proactive leads while integrating POS and attraction-based software systems. Enhance the customer experience with efficient online booking features and develop advanced reporting and tracking mechanisms designed to drive event revenues to new heights.

Goal Setting & Accountability

Develop a tailored sales solicitation program that outlines quarterly, annual, and ongoing target market segments. Establish clear sales department goals and accountability processes, alongside commission structures designed to keep the sales team motivated and on track throughout the year.

Branding / Creative

Articulate your brand identity through the creation of compelling sales materials, including a comprehensive Event Planning Guide, tailored small group packages, engaging promotional materials, and dynamic marketing elements.

Programming

Drive event sales by designing impactful programs and packages tailored for Corporate and SMERF markets. Focus on seasonal promotions, unique experiences, and engaging entertainment, all while ensuring seamless execution of well-orchestrated events.

Event-Related Marketing Strategy

Develop a comprehensive event sales promotional calendar and a targeted media mix that aligns with the annual marketing plan. Enhance event awareness and ensure seamless integration into the overall marketing budget.

Oversight

Oversee every aspect of the event related operations, starting with strategic hiring and thorough training. Provide ongoing support and facilitate team member development to ensure continuous growth. Lead the creation and refinement of innovative packages and programs, while ensuring flawless event execution and effective marketing awareness. Additionally, implement robust results reporting to analyze performance and drive future success.

Relevant Projects

Xtreme Action Park

plank

Holiday Bowl

Zone 28

Need 2 Speed

Penny Lanes

Featured Service:

Assessment Process

goal seTTING

Align on Success

We start with a collaborative meeting to set clear group sales goals and define what success looks like for your business.

comprehensive reView

Assessing Your Group Sales / Event Landscape

We conduct an in-depth analysis of your historical group sales revenues and event-related marketing investments. Our evaluation encompasses event offerings and pricing structures, including packages, event menus, and promotions. We also examine event creative, organizational structure, community engagement strategies, and message distribution tactics.

ON-SITE EVALUATION

Spotting Opportunities

We conduct a comprehensive site visits to assess event operations. This involves interviewing key personnel, reviewing standard operating procedures and areas of responsibility, evaluating CRM and POS systems and their integrations, analyzing departmental performance including sales goals and incentive structures, and conducting competitive market analysis.

STRATEGIC INSIGHTS

Enhancing Your Event Revenues

We provide actionable strategic recommendations designed to drive growth and enhance your event revenues. Our approach includes identifying quick wins that deliver immediate results, ensuring you see a positive impact right away, along with long term opportunities.

ACTION plAN

Prioritizing Success

We develop a prioritized action plan that outlines clear, actionable steps for improvement tailored to your unique needs. Our focus is on creating a roadmap that not only addresses immediate challenges but also fosters long-term growth and resilience in your operations.