Concept Creation & Development

From idea to opening and everything in between and beyond!

Our Capabilities

Market Study

Research and visit the market to review and provide site feedback, recommendations and a concept description for a compelling operation. See Our Process

Financial Analysis

Develop the financial model based on capacity and revenue analyses including supporting assumptions and data.

Design & Development

Work with designers on all design and architectural elements to ensure that the concept will deliver the proper experience and maximize operating efficiencies.

Systems Development

Create all necessary systems and procedures to execute all facets of the operation including management, personnel, cash handling, food & beverage, attractions, administration and more.

Project Management

Create and manage pre-opening budget, timeline and schedule including vendor selection and the setup/implementation of systems & processes, team development, food & beverage programming and more.

Relevant Projects

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Market Feasibility Study Process

Product Alignment

We begin by discussing your vision and ideas for the concept—including menu design, service model, desired launch location and decor direction—as well as your needs, budget and timeline.

Research

We then create a strategic list of competitive concepts to analyze in either your home market or a saturated competitive market.

Market Survey

Together, we’ll spend a designated number of days on the surveying the market and analyzing each concept. From ticket times to tableware, our detailed and collaborative process will illustrate best practices and failures. At this stage, we begin to understand unmet customer needs while also identifying new opportunities in the market.

Strategy

In an all-day brand positioning session, our team distill insights and ideas from the tour while brainstorming your concept’s look and feel. Together, we’ll formulate strategies ranging from the menu shell and pricing to equipment needs and space requirements.

Documentation

We develop and present you with comprehensive documentation that you’ll use to bring your concept to life.